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Xbox cloud games It is one of its main selling points Xbox Game PassAnd it works well in general. The service allows gamers to stream Xbox titles to a wide range of devices, including phones, tablets, mobile devices and select consoles Smart TVs From Samsung, LG and Hisense. However, in the aftermath Xbox Game Pass price increase As of November, streaming alone may not be enough to keep some subscribers subscribed, which is where ad-supported tiering could come into play.
Microsoft confirmed the existence of an ad-supported layer last year but did not share details about when it would launch or what it would include. New screenshots shared by players suggest that the level may be arriving soon, though questions remain about how it works and what limitations it may have.
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Microsoft has not made an official announcement yet, but it is expected to launch sometime this year, according to the British Daily Mail. Windows Central. Last month, some players saw a different loading screen for Xbox Cloud Gaming with a message saying “1 hour of ad-supported playtime per session,” indicating that ads will be coming soon.
Looks like ad-supported Xbox Cloud Gaming is coming soon 👀 pic.twitter.com/c8hAERrVB9
– Tom Warren (@tomwarren) January 17, 2026
In October, Microsoft confirmed that it was testing the software internally Ad-supported tierAnd at that time, he said it would be free. According to the loading screen message I mentioned earlier, there will likely be a limit on how long people can play a level and during internal testing, players will have to watch a two-minute ad.
Rumors about internal testing have suggested that players will only be able to access certain games for free, but the question is, which ones? Microsoft has A large number of games Available for streaming, whether purchased digital games or those available through an Xbox Game Pass subscription. Microsoft may allow streaming of all digital games in a player’s library and may make some games available for free on a weekly or monthly basis, similar to Free Play Days.