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Are you ready for some football? Super Bowl LX pits the Seattle Seahawks against the New England Patriots at Levi’s Stadium in Santa Clara, California, on February 8.Here’s how to watch.)
For Hawks (like me!) and Pats fans, the actual game is what matters. But as with every Super Bowl, everything around it also attracts attention, from the Bad Bunny-led halftime show to the iconic commercials. With 2026 set to become the year of artificial intelligence, AI will play a big role in Sunday’s Super Bowl ads.
This is nothing new. AI ads were part of last year’s Super Bowl as wellwith everyone from actor Walton Goggins to The Muppets promoting artificial intelligence in some form.
Some AI-related Super Bowl ads have already been made, or the companies making them are talking about them. Here’s what we know so far, and we’ll add more as it’s revealed.
For more, check out our website An extensive round-up of Super Bowl commercials. Not all of them involve artificial intelligence.
Svedka Vodka: Terrifying disco robots
From the moment the worry-lipped robot pounces on the camera, this Svedka Vodka ad is sci-fi all the way. The robot is a retired Svedka mascot called Fembot (which makes me think of… the Evil Bionic WomanBut I’m GenX). the The company says The ad was created “by humans in partnership with robots (also known as artificial intelligence).” The robots are smooth and strangely intimidating; They’ve taken over the dance floor from the humans, and when the male BroBot actually drinks the vodka, he spills a red liquid that looks like it’s bleeding from his throat, and then also… catches fire?
Wix: Create websites using artificial intelligence
Wix is a website builder and its own Super Bowl ad You will be promoting Wix Harmony platform, which integrates artificial intelligence into its website creation tools. The commercial is about a woman who wants Wix Harmony to help her build a website for her handcrafted furniture business, which sounds like exactly the kind of job an AI would pull off.
OpenAI: Who knows?
OpenAI, the AI company behind ChatGPT and text-to-video maker Sora, will direct a Super Bowl commercial, according to a report. The Wall Street Journal. But with the big game just days away, the announcement has yet to be made. Last year’s OpenAI Super Bowl ad Dots were used to create images of iconic inventions and discoveries, from fire and the wheel to trains, airplanes and the moon landing, with the slogan “All progress has a starting point.”
(Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging that it infringed Ziff Davis’s copyrights in training and operating its AI systems.)
Meta: Oakley sunglasses
You may think that your smartphone already provides you with a camera in your pocket at all times, but maybe you want to wear that camera on your face? Meta, which owns Facebook, has released a short teaser video for its 2026 Super Bowl ad, which will promote Oakley’s branded artificial intelligence eyewear. They are not positioned to capture your baby’s first steps; Obviously everyone in this ad is an X Games-style super-gamer. If this sounds vaguely familiar, it is. During the 2025 Super Bowl, Meta ran an ad showing actors Chris Pratt and Chris Hemsworth wearing AI glasses to view Kardashian mother Kris Jenner’s art collection.