Move over, pup: Ring’s Super Bowl ad for dog rescue brings tears and technology


It’s only been a few months since security brand Ring launched its Search Party function to locate lost dogs. The company says it has already helped pet owners find more than one lost dog every day.

Now, Ring He is going much bigger with the project,shows up nicely Super Bowl spot And anyone can benefit from Search Party, even if they don’t have a Ring Security camera.

Search Party is a particularly innovative use of Advanced home artificial intelligencewhich Ring adopted last year to help recognize objects, summarize captured videos, and save time. Then Ring was developed, which is owned by Amazon Use pet friendly Search Party, unlike anything you’ve seen before, allows Ring users to post photos of lost pets on the Ring Neighbors platform.

If you subscribe, captured external video will be sent to Ring for analysis. if Cameras detect a pet Which the AI ​​interprets as similar to a missing dog reported on the platform, you will receive a notification, with the ability to share the information and location with the concerned pet owner.

Front yard view with dog identified in Ring camera.

Search Party uses artificial intelligence to find lost dogs, something no other security brand does.

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The AI ​​gambit has proven successful — so successful that Ring is ramping up the search party in a big way, just in time for the Super Bowl. Now, Search Party is available to anyone who signs up in the Ring Neighborhood app, but you no longer need a Ring Cam or… Video doorbell. The only limitation is that the disclosure service is currently only available to those who live in the United States.

Ring also announced a $1 million project to provide animal shelters across the country With Ring cameraswhich would make Search Party more effective if a four-legged friend had already been brought to the shelter.

if Super Bowl ad Not enough to impress, Ring’s ad also includes several stories from pet owners who used Search Party to locate their furry family, including a very cute dog who was found in just 15 minutes.

Ring 4K doorbell on a wooden bracket.

Ring’s latest doorbells feature great accuracy and new smart features.

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On a final note, there has been a lot of talk and conflicting information about Ring cameras and Flock monitoring. Flock has been known to share license plates and drone footage with local police departments and other law enforcement, which has made people wary about letting the company get close to their home security cameras.

However, while Ring has an upcoming partnership with Flock, The cooperation has not started yet. When this happens, you’ll have to manually give consent to share videos for each new event.

If you’re interested in cameras that can detect lost local pets or help protect your packages, check out my guides to the best Cheap video doorbells and the Best cheap security cameras To see what is available on budget.



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