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We are just days away from… NFL fans adjust to Super Bowl LXgame between the Seattle Seahawks and New England Patriots, but interest is growing for this year’s Super Bowl ads. Brands have been beefing up their campaigns with teasers and sneak peeks on their big gaming sites, and we’re anticipating a drop in more movie trailers as well (new report Michael trailer out, but it’s not a gameday tease).
It’s never too early to start watching Super Bowl ads, and we’ve put together a little roundup for you. While some of these ads are full-on commercials meant to make you laugh, feel inspired, or bet on something, some are short teasers that will pique your curiosity (hello sad-faced Emma Stone).
Beer, snacks, apps and wellness brands are in this batch, and the list will continue to grow as game day approaches on February 8.
“Scream 7”
It’s the return of Sidney Prescott, Ghostface, and a fan theory about Stu with this new trailer for the big, fire-filled game that makes Sidney’s daughter a target. The film hits theaters on February 27
Pepsi captures a polar bear
We have seen polar bears serving as mascots for many years private Coke brand, but Pepsi’s blind taste test of this bear made him feel disloyal.
Instacart in the age of disco
Instacart has enlisted Ben Stiller and Benson Boone as disco-loving actors in a series of Super Bowl commercials to introduce the app’s new feature: pick bananas the way you like them. Look for these in-tune brothers to drop another new trailer during the big game.
Liquid IV and EJAE from KPop Demon Hunters
Singer EJAE performs an a cappella version of “Against All Odds” in this teaser for Liquid IV dubbed Tiny Vanity Concert. Who among us can’t sing in front of a mirror? The full announcement will be posted during game week.
Squarespace not available?
We don’t know what Emma Stone will be eating in her Squarepace spot titled “Unavailable,” and we won’t find out until February 8.
Pringles x Sabrina Carpenter
Will fans get an original song to go along with Sabrina Carpenter’s game of picking a Pringles rose? This teaser doesn’t guarantee that, so you’ll have to tune in to the Super Bowl to see it.
Budweiser rings in a milestone
The beer brand is getting emotional in celebration of its 150th anniversary this year, and this ad shows the Budweiser horse mascot flying. (No, this is not Pegasus.)
Homs on the rich
This Super Bowl ad begins with a few lines and images about rich people and health care, and – narrated by Common – asks you to think about your wellness.
Grubhub raises money…or food
While you’re busy ordering wings and delicious goodies for game day, Grubhub is cooking up a new commercial that promises the food delivery app will “finally put their mouths where their money is.” Stay tuned for the full release in February.
Sportsbook fanatics and Kardashian Kors
Well, technically, Kendall Jenner isn’t a Kardashian, but you get the drift — and the rumors — with this Super Bowl ad from Fanatics Sportsbook, a sports betting platform.
Oikos strengthens you
Kathryn Hahn impressively pushes the trolley uphill in this Oikos ad that also features Derrick Henry.
The wisdom of Michelob Ultra and Kurt Russell
You’re rooting for Kurt Russell and Louis Pullman as they hit the slopes at Michelob Ultra’s newest big-game zone, which also features two Olympians: TJ O’Shea and Chloe Kim.