Can Apple’s new AirTag track how many fans Tim Cook just lost?

Apple has a new AirTag that’s better at finding lost things. If only it could help find the goodwill that Apple lost when Tim Cook was CEO He chose to celebrate at the White House on Saturday.

There’s a lot of Apple news to unpack — and reveal — this week, between new gadgets, subscriptions, and scandals. In this week’s episode of One More Thing, which you can watch below, I delve into what Apple fans may feel are missing out.

Watch this: Testing of the new AirTag, during Tim Cook’s visit to the White House, sparked calls for a boycott of Apple

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We start with Apple’s first new product of the year, the second generation Apple Air sign. It looks the same, costs the same, but offers some useful features to help find your lost keys. I unbox it along with the original model and We go into what we learned from the test With CNET Managing Editor Patrick Holland.

Regardless of the new trackers, many Apple fans to speak About the company losing its way. Calls to boycott Apple have increased On social media later Pictures emerged of Cook at the White House Last weekend. A. attended Melania Trump’s VIP party The film was released, just hours after the world saw the video of the film The brutal murder of ICU nurse Alex Pretty By Border Patrol agents in Minnesota.

Cook eventually addressed the matter in a letter to his employees, Syndicated by Bloomberg. But the statement was very mild compared to the ways Cook had spoken previously Against racism and violence, Immigration ban or Privacy rights.

Is the angry mob on my social media page a sign that consumers are backing away from spending with Apple? We will monitor how pressure affects company behavior.

This is just the beginning of a busy year for Apple. This week it also launched a new subscription service for a creative collection of apps called Apple Creators Studio. But not everyone may jump for joy at the opportunity to join a subscription to get the latest features for their apps, rather than just paying to own software. But what do consumers actually own anymore?

For more Another thingSubscribe to our YouTube page to watch Bridget Carey break down the latest Apple news and releases every Friday.