Tofu builds a marketing platform everywhere for institutions

When EJ Cho started his first company in 2018, he was subjected to what it required to market a product. He was surprised to find a market full of different tools for one use.

“It was a very frustrated experience,” Zhu told Techcrunch. “I had to learn and reconcile all these different tools. I felt as if it were a very ineffective way to get your word for users. I have always been fascinated by how to make marketing a little more efficient and effective.”

Zhou (in the picture above on the left) sat on this idea for a few years while working in engineering teams such as Meta, confirmation, and fast. After progressing in the Importer IQ in 2022, he realized that he might be able to solve the marketing problems he faced years ago using artificial intelligence.

The result was TofuThe AI-D2B marketing platform that is designed to bring all the company’s potential marketing campaigns to one area. The platform is integrated with the current workflow of the marketing team, and tools such as Hubspot and Salesforce, and artificial intelligence is used to automatically amend the marketing version of different marketing channels and marketing content can be customized for different customer types.

Cho, co -founder and CEO of Cho, said more natural choice of artificial intelligence approach, “said Cho, co -founder and CEO of Cho.

Zhou said the Tofu team had more than 40 different CMOS before writing any symbol, to find out the largest pain points. The two areas that appeared more consistent were that CMOS wanted to be able to customize the content across the different market sectors and re -display the content to the various channels. Zhou said this is where the tofu first focused.

“If you are really thinking about it, there is not a lot of delta between what you want to write, perhaps to get an email for what is for the version of the intended page,” said Zhu. “It is clear that there are these small nuances, but they cannot be included under one tool.”

San Francisco -based TOFU was launched in late 2023 and witnessed a strong request. The company is proud of the growth of 12x revenues, although it should be noted that it has been operated only for a little more than a year. Customers include Deepscribe, Check Point and Wunderkind, among other things.

The company announces a 12 million -dollar series of Signal, led by SignalFire, with the participation of Hubspot Ventures, Tau Ventures and Relation Ventures, among a number of current investors in VC and owners of owners.

The use of artificial intelligence in marketing is not necessarily a new concept-nor the post-separation concept, too. jasper,, Which help companies with marketing, which is driven by artificial intelligence, a contract for a contract for a contract and its value is more than $ 1.5 billion. FriendlyThe channel’s marketing platform raised more than $ 70 million of project financing.

Zhou admitted that the space is crowded, but added that he believed that tofu is in a good position because it touches many different teams within the marketing department, compared to the one use tool. He said this makes it more attached to some other Tofu competitors. He added that the fact that tofu is not just a Chatgpt cover and provides an integrated to one side to a party that makes it stand out.

Now that TOFU has closed a tour of the series A, the company will expand the capacity of the product because it works to build a source of the truth for the marketing teams.

“It is a loud space,” said Zhu. “The way we put ourselves is to say mainly that we are replacing and we can support the multiple cases of use that individual tools buy with one platform. So this unified platform is a very attractive suggestion for customers, especially institutions agents.”