Instagram, Facebook, and WhatsApp will test premium subscriptions

Meta is preparing to trial new premium subscriptions for Instagram, Facebook, and WhatsApp in the coming months that will allow users to access expanded AI capabilities and additional features. TechCrunch Reports state that the upcoming subscription plans aim to “unleash greater productivity and creativity” by providing premium users with “more control over how they share and connect.”

The core Instagram, Facebook, and WhatsApp services will remain free to use, and the new premium subscriptions will be separate from the paid Meta Verified service that launched in 2023. TechCrunch It will test a variety of subscription features and packages and will launch each in-app subscription with a distinct set of exclusive capabilities. The price of these upcoming subscription plans is currently unknown.

One of the features being tested is Oscillationsthe AI-generated short video experience built into the Meta AI app. Although Vibes has been free since its launch in September 2025, Meta is now planning to move to a freemium model that locks some video creation opportunities behind a paid subscription. handthe public AI agent group that Meta acquired in December for $2 billion, will also be part of the subscription plans, with Meta integrating Manus into its own products while continuing to offer it to businesses as a standalone subscription.

The integration was monitored by the leaker Alessandro Paluzzi It’s an abbreviation for Manus AI on Instagram, along with a description that says “Research, create, and build with Manus.” According to PaluzziInstagram’s premium subscription may allow users to create unlimited audience lists, see a list of accounts you follow and which do not follow you, and view the story without notifying the user who posted it. We currently don’t know what premium subscriptions for WhatsApp and Facebook might offer.

It is possible that Meta will set up these premium subscription plans for refund Some revenue that it Invested in artificial intelligence. While AI providers like OpenAI, Google, and Anthropic charge for greater access to their models, Meta’s Llama family has remained open source and free. The challenge now is to convince users that they need AI features on their social media enough to warrant paying for them.