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OpenAI reportedly commands a high price for advertising on ChatGPT, about $60 per 1,000 views, or three times what ads on the Meta platform typically cost, according to Information.
Despite the higher price, OpenAI will not provide advertisers with the same level of detailed information that Google and Meta do, such as whether users took any action in response to seeing an ad on ChatGPT, such as making a purchase. Early advertisers on ChatGPT will only get “high-level” data on how their ads are performing, such as total ad views or total clicks.
OpenAI could provide advertisers with more details in the future, but when it does Advertisements posted in ChatGPT Earlier this month, OpenAI Promised users It will “never sell your data to advertisers” and will keep your ChatGPT conversations private. The first ads on ChatGPT will start appearing in the coming weeks for users on the chatbot’s free and lower-tier Go plans, excluding users under 18 and conversations covering sensitive topics like mental health or politics.