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Attending a sports game in a stadium can be fun, but when the crowded stands are full of people trying to use their phones at the same time, it’s difficult to get good cell reception. AT&T is launching a new service to boost cell service in crowded places like this, and you don’t need to be an AT&T subscriber to use it.
AT&T’s Turbo Live prioritizes cellular performance during large sporting events and concerts, and will debut in 10 U.S. stadiums in early February. Yes, it will be in time for the Super Bowl on February 8, if you’re going to be at Levi’s Stadium in the San Francisco Bay Area.
AT&T has not officially announced pricing yet. Currently, there is a web page To subscribe to ads. but, Rob Pegoraro on PCMag I got more details from AT&T spokesman Michael Delgado, who wrote to him in an email, “Turbo Live starts at $5 per event with a variable structure that changes depending on the level of the event.”
Pegoraro said Turbo Live is not an ongoing subscription open to any customer: “Instead, it is an enhancement offered only in select locations and subject to capacity limitations and variable rates that may result in price increases.”
An AT&T spokesperson confirmed that Turbo Live uses AT&T’s existing 5G network covering the following 10 stadiums:
• Alabama (Bryant-Denny Stadium)
• Atlanta (Mercedes-Benz Stadium)
• Chicago (United Center)
• Houston (NRG Stadium)
• Las Vegas (domain)
• Los Angeles (Intuit Dome)
• Miami (Hard Rock Stadium)
• New York/New Jersey (MetLife Stadium)
• St. Anthony (Alamodome)
• San Francisco Bay Area (Levi’s Stadium)
• Seattle (Bore Field)
AT&T is also expanding coverage in Dallas (AT&T Stadium), Foxboro (Gillette Stadium) and Los Angeles (SoFi Stadium).
You’ll need a 5G-enabled phone, which AT&T says may need to be unlocked, and a slot eSIM slot To activate.
The last detail is what makes Turbo Live available to Verizon and T-Mobile customers with unlocked phones: The feature installs as a secondary eSIM. The Connect on Demand app will provide instructions for setting it up, which will include a “one-time payment method” with no carrier commitment required, according to AT&T.
Running a separate service as a secondary eSIM is becoming more common. It’s one of the easiest ways to get international phone service while you travel, and it’s also how T-Mobile offers the T-Satellite feature to customers of other carriers for $10 a month.
I’ve reached out to AT&T for more details.