Former Nintendo of America president Doug Bowser is joining Hasbro

Doug Bowser joins Hasbro’s board of directors just weeks after retiring as president of Nintendo of America, according to the British Daily Mail. Announcement on Tuesday.

Although Hasbro’s press release doesn’t provide any details about Bowser’s role on the board, the company has big plans for her future in video games. Hasbro has already licensed its intellectual property, including… Magic: Gathering and Dungeons and DragonsFor video game titles, but Jason Bong, the company’s chief marketing officer, said the company She aims to develop her first video game this year As part of a broader foray into the gaming industry.

Nintendo announced Bowser retired in September 2025But he officially left the company at the end of last year. Devon Pritchard, former executive vice president of NoA, has assumed his role.