Netflix is ​​rolling out live voting

Today, Netflix is ​​launching a new feature that allows users to interact with live content by voting. The streaming company said the option will be available with the premiere of the live-streamed talent show.”Star search“On January 20th.

Subscribers will either be able to choose a selection from a multiple-choice menu or rate someone’s performance on a five-star scale. Votes can be cast using your TV remote or the Netflix app.

Netflix said the feature will work globally, and on the backend, the platform will count votes in real time. Viewers will have a limited time to vote, and once this time has elapsed, additional votes will not be counted. This means that if you watch the show later, you won’t be able to participate in the voting.

Streamer Live voting testing has begun In August 2025 with “Dinner Time Live with David Chang”. During TechCrunch Disrupt 2025, Elizabeth Stone, the company’s chief technology officer, confirmed that the company will launch the feature on a large scale soon.

“If you’re sitting at home watching Star Search on your TV, you’ll be able to either on your TV or your mobile phone take a vote that will result in certain contestants advancing or not advancing on the show,” Stone said.

“So it’s just a very early example of the ways we think content can be more interactive over time, across devices, between TV and mobile, where a member who subscribes to Netflix can feel like they’re part of the story, influence the story, and feel immersed in that.”

Netflix has leaned heavily into live content with shows like “Everybody’s Live with John Mulaney” and “Dinner Time Live with David Chang,” along with sports streaming, including NFL Christmas Special And WWE shows. In October, the company launched interactive games Which people can play on their smart TVs. Netflix is ​​now combining these two topics into one by launching live voting.