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Beauty giant L’Oreal has unveiled the Light Straight Plus Multi-Styler and LED face mask in Consumer Electronics Show 2026. These products use infrared technology and are designed to protect your hair from heat damage and prevent signs of skin aging, respectively.
Hair styling tools are known to reach high temperatures, which can damage the hair cuticles and lead to breakage if used frequently. LED face masks have become increasingly popular in the skin care industry. It’s only fitting that L’Oréal created its own version.
Details about the new cosmetics products from L’Oreal
Light and straight as well as multi-styler
L’Oréal Light Straight Plus Multi-Styler allows you to style your hair without damaging it.
Hair straighteners and curlers can damage hair, depending on how often you use them and whether you don’t use a heat protectant.
This is not the first time that the beauty giant has experimented with infrared light, as it has previously launched L’Oreal AirLight Pro hair dryer in 2024. This time, she has patented the near-infrared light used in a new beauty tool. L’Oréal also uses glass panels in its Light Straight Plus Multi-Styler that only heats up to 320 degrees Fahrenheit, versus traditional hair tools, which can heat up to 400 degrees Fahrenheit.
Near infrared light is a light spectrum that penetrates the hair fiber, reshaping the molecular structure of the hair and keeping it healthier, shinier and softer during styling. أداة الشعر متعددة الاستخدامات بما يكفي لاستخدامها في فرد أو تجعيد شعرك.
According to a L’Oréal press release, automated tests found that the Light Straight Plus Multi-Styler works three times faster and leaves hair twice as smooth as competing products.
The Light Straight Plus Multi-Styler is on display on the CES floor.
LED face mask
The LED face mask is made of flexible silicone and uses a skin-safe microcircuit to control wavelengths of red and near infrared light. صممت شركة L’Oréal هذا بمساعدة I-Smart Developments، وهي شركة تصنيع منتجات LED.
The goal of this product is to prove that you can combat fine lines, uneven skin tone, and other skin blemishes while tightening and smoothing your skin. The device can be used as part of your daily skincare routine and requires just 10-minute sessions, which are automatically timed.
An LED face mask on display at CES 2026.
The Light Straight Plus Multi-Styler and LED Mask will launch globally in 2027. Pricing has not yet been determined.