Can a social app fix the “terrible devastation” of social media?

Twitter co-founder Biz Stone and Pinterest co-founder Evan Sharp have raised new funding for their social media startup West Company.

startup Launched an invitation-only version From its first app, Tangle, in November. And now the Financial Times has done just that Gather more details From comments by Stone and Sharpe, as well as from regulatory filings and job listings.

The company has reportedly raised $29 million, with Spark Capital leading its seed round.

Sharpe, the company’s CEO, described West Co as emerging from the question: “What can I build that might help address some of the terrible devastation to the human mind and the human heart that we have wrought over the last 15 years?”

The answer, at least in its initial form, is an app that asks users, “What is your intention for today?” Users can share their goals with friends, hopefully helping them “plan with intention, capture the reality of their days, and see the deeper threads that shape their lives.”

Stone told the Financial Times that the app could change significantly before it is fully released to the public.