OpenAI’s new groundbreaking AI image generator is here

OpenAI is overhauling its image generator with a new model and redesigned interface. The company on Tuesday announced its “leading new image generation model,” GPT Image 1.5, which it said has a better ability to follow instructions, edit images in specific ways, and generate results up to four times faster. It is available today to all users.

The new model will be able to “match your target” better, the company wrote in a message Blog postespecially when modifying an existing image. The changes include “more meaningful photo edits, more believable clothing and hairstyle experiments, along with stylistic filters and conceptual shifts that preserve the essence of the original photo.” The new custom images tab in the ChatGPT sidebar will include pre-defined filters, prompts, and trending ideas for each company.

OpenAI is positioning the model and new features as particularly useful tools for enterprises, as part of its drive to make a profit Pressure from investors. Competition in the field of image generation between artificial intelligence laboratories is increasing, especially after the viral success achieved by Google Laboratory Nano banana.

“It’s a shift from generating new images to creating practical, high-resolution visuals, turning ChatGPT into a fast and flexible creative studio for everyday edits, expressive transformations and real-world use,” the company said in a statement. A section of the blog post also focused on how image creation tools can be useful for business and product images. OpenAI’s chief applications officer, Fidji Simo, wrote in an article Substack sharing The new model and photo features work “more like a creative studio.”