Disney’s $1 billion deal with OpenAI will bring iconic characters to Sora AI videos

Disney announced Thursday that it will bring its catalog of popular characters, from Marvel to Star Wars and Pixar, to OpenAI’s Sora AI social media app. This means Sora users will soon be able to create AI videos featuring any of the included Disney characters, without fear of copyright infringement.

In a large-scale deal, Disney is investing $1 billion in OpenAI stock. Disney employees will have access to ChatGPT, and the entertainment company will use the APIs to “build new products, tools, and experiences.” Part of this deal will apply to Disney Plus, as the company says Disney Plus streaming subscribers will be able to watch select Sora AI videos on the Disney Plus app.

This is a developing story.