Instagram will start letting you choose what appears in your reels

Mita gives Instagram users are getting a rare glimpse into why certain posts appear on their accounts Rollersa platform feed for algorithmically curated videos. Starting today, users will now see a list of what’s available Instagram It is your most important recent interest. This kind of peek behind the algorithmic curtain isn’t really common in social media apps, however dead It takes it a step further by allowing Instagram users to influence their algorithm directly by choosing which topics they want to see more or less frequently in Reels.

This feature, called “Your Algorithm,” appears on Instagram and Tik Tok Continue to fight for popularity with younger users. These users will likely want more control over what they consume as they scroll through their video feeds, as well as other customization options. The new feature will launch on Instagram first to those in the US, with a global rollout to English users in the works.

The change comes at around the same time that the European Commission claims Meta will be offered to users in the EU More options About how their data is used for personalized advertising. Instagram’s current approach, where users can pay a subscription to not see ads, does not meet the selection criteria set out under the Digital Markets Act, according to the EU. Users in this area are expected to soon see a choice between sharing all of their data, or choosing a smaller segment to use for advertising purposes.

Instagram currently has the lead in overall app adoption among young users, but TikTok does not Which away. According to a study conducted in 2025 by Pew Research Center80 percent of US adults under the age of 30 use Instagram while 63 percent use TikTok.

When a user opens the new “Your Algorithm” tab on Instagram, they will see a brief summary of what they have “done” as they scroll through the reels. Topics displayed are based on recent user activity, and summaries are generated using generative AI. Meta examples of topics users can add using the new feature include “horror movies,” “chess,” and “college football.”

Courtesy of Meta