Indiegogo is launching “Express Crowdfunding” so creators can ship stuff sooner

Indiegogo plans to launch a new “Express Crowdfunding” campaign format that allows creators to ship things while the campaign is ongoing instead of forcing creators to wait until the campaign ends.

says Indiegogo spokesperson Maciej Cook Edge That change was driven by Indiegogo The last step To the infrastructure thereof New ownerboard game crowdfunding company Gamefound:

Switching to a completely new technology is always a big challenge. The technology that Indiegogo is currently working on was originally created for Gamefound – a slightly more “typical” crowdfunding platform. Its basic assumption was that the creators were running a fundraising campaign to revive the product. The technology expects at least two weeks to pass between the crowdfunding campaign and the pledge manager phase — the moment when orders are finalized, new orders are added, and shipping addresses are collected.

A notable example is the current system delays, which have been reported by Robot bodywas Ayaneo’s campaign for its new product Pocket AIR Mini retro handheld game. Ayaneo originally planned to start shipping the mobile device by the end of November, but due to “platform policy requirements.” The company says He cannot collect addresses for shipping until December 5th. Specifically, Ayaneo says it cannot request that a campaign be moved to the pledge manager stage, where shipping addresses are collected, until December 2nd, and that request takes about three days to be reviewed. Shipments will now begin “around” December 10, according to Ayanyo.

Cook says Indiegogo’s new rapid crowdfunding format “should be available” in early February.