Sex workers have built an “anti-fan only” to control their profits

Made by Stella Barry name for itself on Tik Tok During the first months of the pandemic she talked about how much she loved anal. “The level of isolation pushed me there,” she says, recalling the moment everything started to change for her.

Barry would go on to turn her TikTok fame into OnlyFans Riches. She says that in her first month on the adult platform, she made $8,000. The next month, it rose to $40,000, and eventually became so popular that she earned $300,000 in 30 days. “It took five and a half years to publish on several different platforms every day, multiple times a day,” Barry says. She loved the taste of success. But the demands of the industry affected her as well, and by 2025, Barry, feeling that she and her peers deserved better working conditions, decided to build her own platform.

In April, it was launched Disappearedthe first adult platform owned and operated by sex workers. Described as “the anti-OnlyFans,” Hidden attempts to prove that fairer industry conditions are possible when the responsible people actually come from the world they profit from.

Hidden is TikTok’s version of OnlyFans — a sleek, streamlined, creator-friendly platform where, instead of Korean skincare tips and Get Ready With Me videos, you’ll find a ForYou page with videos with all kinds of adult content: from oral and BDSM to videos of playing with dildos and lingerie.

“In this industry, no one expects anyone to be able to change anything. We have to drive all the traffic from our social media to OnlyFans ourselves. We get more and more burned out every year, because all the promotion depends on us.” To fix this, Barry built Hidden around discovery. “Innovation like adding a ForYou page makes it easier for girls to create promotions. It creates an ecosystem where we all bring in fans that are distributed to everyone,” she says, which helps girls who don’t have a large following.

Hidden is about giving creators more control, and many of its features reflect that mission by creating avenues for “passive income and promotion,” says Barry. Hidden gets an 18 percent discount (compared to 20 percent on OnlyFans). It also has chargeback protection of up to $2,500, which prevents customers from falsely disputing payments with their credit card companies and getting refunds. There’s a creator store for people who might want to “buy 50 videos in the middle of the night,” she says, noting that about 80 percent of a creator’s income “is generated through messaging, selling long-form videos or special packages.” Each creator also has a contact knowledgeable about their account and will answer any questions within 24 hours. All of these features are present in one form or another on other adult sites. It so happens that the hidden brings them together for the first time.

“I’ve made the vast majority of my money off of OnlyFans, so I can’t hate it at all,” Barry says of Hidden, which markets itself as anti-OnlyFans. “It exists in the same world. But I think Hidden just offers things that for a long time felt like we were always missing.”