Watch how Apple created its new doll-filled holiday ad

While companies like Coca-Cola have turned to generative AI to create “Visually dissonantHoliday Ads This year, Apple continues to embrace practical effects with its new festive short film called Creature Carol It features a forest filled with tech-savvy forest creatures.

In the ad, a hiker drops off his iPhone 17 Pro, which is found by a curious raccoon that he uses to film an impromptu rendition of Flight of the Conchords’ “Friends,” along with other animals including a bear, wolf, owl, deer, squirrel and rabbit. The phone is eventually recovered by the hiker, who uses an Apple Watch to determine its location.

Similar to the new method The intro of the Apple TV was created by photographing a glass model The logo is illuminated with colored lights, Apple has released a behind-the-scenes look In the practical effects used in making it Creature Carol. There was a lot of blue screens and blue suits used that allowed the forest to be digitally expanded and the human actors removed in post-production, but the creatures were all hand-made puppets brought to life by a small army of puppeteers controlling the various body parts. And yes, the entire production was filmed on iPhone 17 Pro.