OpenAI learned the hard way that Cameo has trademarked the word “cameo.”

OpenAI social app Sora It was launched with a controversial feature called veilallowing users to deepfake themselves or others (with permission). The feature was poorly rolled out – Estate of Martin Luther King Jr Had to share, to give you an idea of ​​what happened – but now he faces a new challenge.

Apparently, Cameo — the app where you can buy personalized video messages from celebrities — can Trademark claim From the word “veil.”

U.S. District Judge Iommi K. I have a temporary decision Restraining order OpenAI prohibits the use of the word “cameo,” as well as any similar words or phrases on Sora.

The temporary restraining order issued on November 21, 2025 is scheduled to expire on December 22, 2025 at 5:00 p.m. A hearing on this matter is scheduled for December 19, 2025 at 11:00 a.m

As of Monday afternoon, the Sora app still uses the “cameo” language.

“We are pleased with the court’s decision, which recognizes the need to protect consumers from the confusion created by OpenAI using the Cameo trademark,” Cameo CEO Stephen Galanis said in a statement. “Although the court order is temporary, we hope that OpenAI will agree to stop using our mark permanently to avoid any further harm to the public or Cameo.”

OpenAI disagrees with the assertion that the company can claim exclusive ownership of the word “cameo”. He said CNBC.