Gemini 3 is here — and Google says it will make search smarter


Google has provided Gemini 3, the smartest artificial intelligence Model up to date, with advanced thinking, multimedia and programming skills. As talk of an AI bubble grows, the company is keen to stress that its latest release is more than just a smart prototype and chatbot, but rather a way to improve Google’s existing products, including its lucrative search business, starting today.

“We are Google’s engine room, now working to deliver AI everywhere.” Demis HassabisCEO of Google DeepMind, an AI-focused subsidiary of Google’s parent company, Alphabet, in an interview with WIRED ahead of the announcement.

Hassabis admits that the AI ​​market appears inflated, with a number of unproven startups receiving multibillion-dollar valuations. Google and other AI companies as well Investing billions in building new data centers to train and run artificial intelligence models, raising fears of a possible collapse.

But even if the AI ​​bubble bursts, Hassabis believes Google is isolated. The company is already using AI to improve products like Google Maps, Gmail, and search. “In a negative scenario, we will rely more on that,” Hassabis says. “In a bullish scenario, I think we have the broadest portfolio and the most pioneering research.”

Google is also using AI to build popular new tools such as LM notebookwhich can automatically create podcasts from written material, and Artificial Intelligence Studio Which can create prototypes of applications using artificial intelligence. It is also exploring integrating the technology into areas such as gaming and robotics, which Hassabis says could generate huge profits in the coming years, regardless of what happens in the broader market.

Google is making Gemini 3 available today through the Gemini app and in Overviews of artificial intelligencea feature of Google Search that collects information alongside regular search results. In demos, the company showed that some Google queries, such as a request for information about… The three-body problem in physicsGemini 3 will prompt you to automatically create a custom interactive visualization on the fly.

Robbie Stein, Google’s vice president of product for search, said in a pre-launch press conference that the company saw “double-digit” increases in queries formulated in natural language, likely targeting AI overviews, year over year. The company also saw a 70 percent rise in visual search, which relies on Gemini’s ability to analyze images.

Despite investing heavily in AI and making major breakthroughs, including inventing the compiler model that runs most large language models, Google has been rocked by the sudden rise of ChatGPT in 2022. Not only has the chatbot pushed OpenAI to the forefront when it comes to AI research; It also challenges Google’s core business by offering a new and potentially easier way to search the web.

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