Meta is launching a new tool to protect reel creators from having their work stolen

Facebook creators are getting a new tool to help them protect their work from being stolen by others. On Monday, Meta introduced Facebook Content Protection, a portable tool designed to detect when a creator’s original clips posted on Facebook are being used without their permission.

If a creator is alerted that someone else is using their reels, they will also have the ability to block the reel from appearing across both Facebook and Instagram or optionally track the reel’s performance and optionally add attribution links to their work.

Or they can choose to post their claim on the reel, allowing it to remain visible on Meta platforms.

Adding content protection is part of this feature, Mita says Working to help original creators Success on Facebook, without being drowned by imitators. As part of this initiative, Meta said in July It removed about 10 million profiles that were impersonating major content creators, and took action against 500,000 accounts involved in spam behavior or inauthentic interactions.

Although the new system also works to protect original content posted on Instagram, it requires content creators to post their videos to Facebook for it to be tracked. This also works if the creator uses the Instagram to Facebook cross-post option.

The move may encourage more creators to share their work on Facebook as a result.

The new content protection system is automatically provided to creators on Facebook Profit from Facebook content The company says the software also meets enhanced standards of integrity and authenticity. In addition, the new software will be accessible to creators who use Rights Manager.

Creators can see if they’re eligible by looking for notifications in their feed, professional dashboard, and profile, or they can check to see if they have access to the tool from their professional dashboard, under Content Protection.

The company says it gives content creators control over whether or not system tags match. For example, if the creator gives another account permission to use their content, they can add them to the Allow List so those duplicate clips aren’t automatically flagged.

Creators can also waive their claim on a one-time video, or if they choose to track the clip’s performance on another creator’s account, they can choose to add attribution links. These links will add an “original” tag to the clip that links back to the creator’s profile, page, or in some cases, to the original clip itself.

If they ban the reel, its distribution is affected but the account that stole the reel receives no disciplinary action. This may be because Meta does not want to abuse the system to target specific accounts. Additionally, it states that if creators abuse the system, creators who file false reports can see that Restrictions against their own accounts or they may lose access to the tool.

Tracking reels are the default, Facebook points out.

Creators will also be able to dispute instances where another account attempts to protect part of a creator’s original work. To do this, creators can submit a copyright takedown request through the IP reporting channel.