Apple will reportedly launch new iPhone models more often starting in 2026

Apple iPhone Release day is a big event for some dedicated customers. The company now plans to hold two separate release events each year. Apple will start launching new models of its flagship iPhone products at least twice a year starting next year, according to a report from Bloomberg. Turn on the power Newsletter.

The report stated that Apple will launch advanced iPhone 18 models, including the long-awaited model Foldable modelin the usual fall schedule. However, it will hold back its core models, including the iPhone 18e and iPhone 18e. iPhone Air The products are available for approximately six months, and will be launched in the spring of 2027.

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This will allow Apple to spread its marketing and engineering efforts, as well as revenue, over the course of the year and be less reliant on one big annual iPhone launch, Power On’s Mark Gurman said in the report. An Apple representative did not immediately respond to a request for comment.

The changes have It was rumored Since before the 2025 release of the iPhone 17 and iPhone Air models, the newsletter offers more concrete details about Apple’s strategy, as well as insights into if and when the company will pursue a new Air model. According to Gorman, launching the iPhone Air without the numbering 17 was intentional to prevent it from being part of the annual cycle.

Apple is said to be entering the era of offering significantly different products iPhone modelswhich includes the Air, a rumored high-end foldable iPhone scheduled to debut in 2027 that will feature a curved screen and a front camera hidden behind the screen.