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Black Friday used To actually only be one day. Shoppers were camped out outside stores, leaflets in hand, anxiously awaiting the opportunity to crack down a few doors and save a large sum of cash. Over time, the sales event grew. Now, the entire month of November is a hydra where heads are “discounted” and the sword-wielding hero is a stressed-out customer.
Almost all deals are available online, which means you don’t need to leave your couch to take part. But all the marketing and clutter can get overwhelming. How do you know if a deal is worth your time and money? When do sales start and end? Is that true needs That tool? I’m a Black Friday veteran who’s been shopping sales since childhood and writing about them since 2013, and I’m here to help.
When is Black Friday?
In 2025, Black Friday falls on November 28th. It is followed by Cyber Monday on December 1, 2025. Most official sales start on Wednesday or Thanksgiving, although some of the best deals start on Friday, sometime in the early hours of the morning.
I’ve been shopping on Black Friday for over 20 years. My advice, if you’re looking for great deals, is to stay up late the day before Thanksgiving to check online sales starting around midnight ET on Wednesday, November 26. WIRED will also cover major sales later on Thanksgiving Day. Early Black Friday deals are available nowas is usually the case during the weeks leading up to the event.
Can you get Black Friday deals online?
You can – and you should. We exclusively cover online deals at WIRED because the majority of Black Friday deals are available on the web. The best offers often sell out quickly, so it’s a good idea to pay attention to your favorite store’s sale pages (and… Our coverage).
Make a list of what you want to buy in advance – this can help you keep a clear mind when it’s time to start shopping. You shouldn’t buy things just for the sake of buying them. Everyone is on a tight budget these days; Sales will happen again. Take a deep breath and don’t get carried away with the madness.
Which retailers will have Black Friday deals?
Almost all of them. There are the obvious stores, like Amazon, Target, Walmart, and Best Buy, but each retailer and brand will likely have some type of sale, including deals on clothing, shoes, and books. Electric scootersOr technology, health and beauty products or fitness goods, to name a few. There may also be promotions running at your favorite café or restaurant. When in doubt, visit the retailer’s website. Typically, Black Friday sales are proudly highlighted on the homepage.
Here are some Black Friday sales pages from major retailers:
Is Black Friday worth it?
In one word: habit. Most of the time, Black Friday deals are the best we’ll see all year, and they set a precedent for what dictates a good price in the following months.
However, some Black Friday deals aren’t that great or recurring from year to year. For example, you would expect to see lower prices for some smart home technologies, e.g Amazon Echo Dot or Google Nest Mini. In previous years, these speakers sold for around $20 or so, each November. They will likely drop to the same price this year. Even if the price is technically historically low, consider whether you really need another inexpensive small speaker before placing your order — especially considering that these deals tend to appear frequently throughout the year.
Discounts aren’t that amazing if products go on sale every few months, and unfortunately, we’re seeing more and more recurring sales as the shopping holidays start to turn into one big ball of madness. But the deals are still worth it if you’re in the market for a specific item and want to save some cash. Just keep in mind that researching prices is important, and if you miss a deal, don’t worry; There is a strong chance that it will appear again at some point in the future.
How much money can I save on Black Friday?
This depends on what you are shopping for. There are so many deals available in so many categories that it’s impossible to list them all here.
For example, TVs are usually a great option to buy on Black Friday, if you can find them The correct model. They’re at their lowest this time of year, especially if you don’t want to wait until Super Bowl season. In the same vein, you’ll be able to save on clothes, toys, and household goods, but these deals may not be as enticing when you’re looking at specific dollar amounts. It’s safe to assume that everything is less expensive than usual.