Apple’s iPhone pocket looks like a sock but is $230


to remember iPod socks? Those brightly colored fleece cases, sold in 2004, that encase your iPod like it was a baby? In the things we didn’t have on our bingo card for 2025, Apple decided it was time to bring back knitwear for the latest iPhone.

Meet iPhone pocket:Glorious yarn ropes for you phone And whatever else you can cram in there without causing the poor thing to forget. It’s a bit like a jacket that shrank in the wash and then tried to stretch. Or maybe a Mankini.

If Dr. Seuss was involved, we’d call him A thneed.


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Woolly iPhone cords? truly?

Designed in collaboration with the fashion brand Issey Miyakeit has all the hallmarks of high fashion simplicity… it seems.

I’m not a fashion expert, but I am a fashion writer Tiffany Lou “The design embodies Issey Miyake’s signature pleating pattern and the idea of ​​being made from a single piece of fabric. It is instantly recognizable,” she told me. By the way, Issey Miyake is the designer behind the endless supply of black Turtleneck Worn by Steve Jobs. Like the Apple employee that almost happened.

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It certainly has a questionable design. At least there are plenty of colors to choose from.

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The iPhone Pocket is a 3D knit stretchy case with ribbed texture that cradles your iPhone. You can wear it wrapped around your body as you see fit. It’s transparent when you pull it out, so you can peek at your lock screen. But Apple wants you to put more than your iPhone into this accessory. You are encouraged to slide AirpodsOr lip balm, a keychain, a mint, or anything else that can fit in a pocket.

The iPhone Pocket comes in two lengths: short and long. The short case resembles a wrist bag, while the long case turns your iPhone into a cross-body accessory. A wearable tech bag is definitely a fashion statement if you decide to drape it over your torso, perhaps like a scarf from questionable decisions. Whether you hold it in your hand, strap it to your bag, or wear it like a modern postman, you’ll definitely get some looks, perhaps even confused ones.

Close-up of iPhone 17 Pro Max in iPhone pocket

If nothing else, you can’t claim that Apple hasn’t given much thought to the colors available.

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As for colors, there are several options. The short strap version comes in eight options: lemon, tangerine, lilac, pink, peacock, ruby, cinnamon, and black. The long belt only comes in these last three colors. So who would want this? The iPhone Pocket “could appeal to younger generations thanks to a design that allows users to wear it as a crossbody bag,” Lu says. Given that Apple released Straps across the body For all the iPhones it launched earlier this year, it probably has some ideas about what Gen Z really wants.

If you’re dying to get your hands on an iPhone Pocket — for your Secret Santa gift circuit — you can purchase it starting Friday, either online or at select Apple Stores in upscale locations (like SoHo in New York, Marché Saint-Germain in Paris, and Orchard Road in Singapore). The short belt design will It sets you back $150while the belt is long The copy costs $230. Which is a far cry from the $29 iPod sock price of the day.



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