Disney sees AI potential in Disney Plus games and short-form content

Disney has begun the process of full integration Hulu on Disney Plus Live streaming app, and while that’s in progress, CEO Bob Iger sees the potential for using artificial intelligence on the platform. During The Walt Disney Co.’s fourth-quarter earnings call on Thursday, he discussed how a unified app could serve as a “gateway” to all of Disney’s offerings by leveraging artificial intelligence technology.

“There’s obviously an opportunity for trade. There’s an opportunity to use it as an engagement engine for people who want to go to our theme parks, who want to stay at our hotels, who want to enjoy our cruises and cruise ships,” Iger said. “There is obviously a great opportunity for the matches.”

Pointing to the company Partnership with Epic GamesAlthough many of their collaborative projects will live on the Epic Games platform, the deal between the two companies “gives us an opportunity to integrate a number of game-like features into Disney Plus,” Iger noted. Such a move would put the streaming device on a similar path to Netflix, which it already offers Mobile games It is scheduled to be released Video games on TVs.

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Iger said Disney is in “productive” conversations with AI companies in order to boost customer engagement while protecting its intellectual property. This includes AI tools that improve subscribers’ experience on its streaming platform.

Additionally, the CEO discussed how Disney will use AI in the streaming service to benefit fans. “The other thing we’re really excited about — that AI will give us the ability to do — is provide Disney Plus users with a more interactive experience, including the ability to create user-generated content and consume user-generated content, most of which is shorter than others.”

Does this mean TikTok style videos are coming to the platform, or features like? Netflix Moments? Subscribers will have to wait and see, but Disney is optimistic about the strides it’s making with AI technology.