Amazon’s grocery store dreams are reshaping whole foods

Amazon has built a gateway to Kraft Mac & Cheese, Goldfish crackers, and Nestlé Drumsticks inside one of its Whole Foods stores — and plans to do the same at others. in Wednesday’s postAmazon is providing details on a Whole Foods store in Plymouth Meeting, Pennsylvania, where shoppers can order grocery items from Amazon using QR codes dotted throughout the supermarket.

The concept store in Pennsylvania has a “micropackaging center” filled with products you wouldn’t normally find inside a Whole Foods. When a customer places an Amazon Fresh order, autonomous “ShopBot” robots developed by a company called Fulfill will begin retrieving the products. Customers will then receive a text notification when their order is ready for pickup from the in-store Amazon Pickup and Returns desk.

“As we gather customer feedback from this first location, we plan to improve this offering and expand it to additional stores over time,” Amazon says.

a report from The Wall Street Journal It was highlighted for the first time Pennsylvania-based Whole Foods concept store last year. This new post from Amazon provides more information about the format, which attempts to sneak more products into Whole Foods without tarnishing the store’s reputation for selling natural and organic goods. Amazon also launched a separate trial in Chicago It puts an Amazon Fresh store right next to it To whole foods.

Besides allowing shoppers to place orders while inside Plymouth Meeting Whole Foods, Amazon says local customers can also place orders online, which they can then pick up in-store or have delivered. “We are making grocery shopping more convenient for customers by thoughtfully blending our grocery offerings and leveraging new fulfillment capabilities in creative ways,” says Bushell.