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The Motion Picture Association — the trade group responsible for movie ratings — has asked Meta to stop using a “PG-13” rating when referring to the type of content teen accounts will see on Instagram. The MPA sent a cease-and-desist order to Meta on October 28, saying Meta’s use of the classification was “literally false and grossly misleading,” as first reported. by The Wall Street Journal.
last month, Meta announced an update to teen Instagram accounts that will only allow them to view content “similar to what they see in a PG-13 movie.” at that time, The MPA issued a statement To which she said she “didn’t call her dead” before her announcement. Now it takes things a step further, arguing that Meta’s attempt to restrict content doesn’t follow the MPA’s “coordinated process” when determining ratings.
“MPA has worked for decades to earn public trust in its classification system,” a copy of the letter seen Edge Countries. “Meta’s claim that its teen accounts will be guided by or aligned with the MPA PG-13 rating and that teen account content will be ‘similar’ to what would be seen in a PG-13 movie has the real potential to erode that trust.”
Although the MPA is asking Meta to permanently stop using the PG-13 tag and rating, Meta’s plans don’t appear to be budging. And in response, he witnessed it EdgeMeta claims that its use of a PG-13 rating is fair use. “Meta has never claimed or implied that its teen account offerings are officially rated PG-13 or approved by the MPA — in fact, it has explicitly stated the opposite,” Meta wrote.