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Netflix is reportedly in talks to license video podcasts distributed by iHeartMedia, it reported Bloomberg. iHeartMedia’s podcast portfolio includes shows such as “The Breakfast Club,” “Las Culturistas,” “Jay Shetty Podcast” and “Stuff You Must Know.”
Netflix is looking for exclusivity, which means audio videos it licenses from iHeartMedia can no longer be uploaded to YouTube. It’s worth noting that if an agreement is reached, iHeartMedia may not license its entire podcast catalog to the streaming service.
The news comes just weeks after Netflix It signed a similar deal with Spotify Which will bring a selection of sports, culture, lifestyle and true crime podcasts from Spotify Studios and The Ringer to Netflix.
Under the Spotify deal, podcasts available on Netflix will be removed from YouTube but will remain on Spotify. Some of Spotify’s biggest shows, including “The Joe Rogan Experience,” will remain on YouTube.
For Netflix, these video podcast deals will give it a new way to better compete with YouTube, which is… Most viewed platform for video podcasting after surpassing 1 billion monthly active podcast viewers earlier this year.