Apple plans to use a custom model of Google’s Gemini AI to power Siri, report says

Apple is turning to Google to customize it Gemini ai A model to run the next version of his virtual assistant Siri For spring 2026, according to Report from Bloomberg’s Mark Gurman Sunday.

According to the report, Apple was evaluating whether to use Google or competitor artificial intelligence Anthropic For the next version of Siri. Gorman says Google offered a better financial deal. In a previous report by BloombergHe says Anthropic would have cost Apple $1.5 billion a year. The report did not reveal the financial offer made by Apple.

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This custom Gemini model will run on Apple’s own cloud computing servers. Apple’s own models will continue to run on devices for personal data, while Gemini’s models will run on servers for more complex tasks. Gorman also says that Apple will not highlight Google’s involvement in the company’s marketing.

Representatives for Google, Apple and Anthropic did not immediately respond to requests for comment.

As major tech companies shift toward artificial intelligence, Apple has largely lagged behind. The technology company has been slow to embrace artificial intelligence and It has not developed competitive AI models. Instead, it turned to companies like OpenAI, the creator of ChatGPT, to do this Helping add generative capabilities On top of current Apple systems.

Until then, promise really agent Apple intelligence failed to materialize, Although it has improved. Apple CEO Tim Cook too He did not rule out the possibility of acquiring a company working in the field of artificial intelligence.

(Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging that it infringed Ziff Davis’s copyrights in training and operating its AI systems.)

Apple also has a close relationship with Google. Search giant pays Apple 20 billion dollars annually To remain the default search engine on Apple devices. It’s a relationship that generates money for Apple and prevents it from building a competitor to Google Search. This is a claim that Apple denies. This arrangement was an important factor in the case brought by the Department of Justice against Google, where A Judge’s ruling That the company was exercising an illegal monopoly.

Despite its lag in the AI ​​space, Apple is doing well financially. And last month it exceeded $4 trillion market capitalization.