PUBG maker Krafton is turning into an ‘AI-first’ developer.

Krafton, the company behind games like PUBG: Battlegrounds And similar to Sims Get awayis making a big push towards using artificial intelligence within the company. Under its “AI-first” strategy, Crafton plans to use agentic AI to help automate work and implement an “AI-centric” management system. According to a translation of the press release.

The company also plans to spend more than 100 billion Korean won, a figure equivalent to about $70 million, to build the GPU cluster. Using its infrastructure, Krafton will seek to “automate AI workflows, as well as advance AI R&D and in-game AI services,” the translated release says. Krafton aims to complete its AI platform by the second half of next year. The company will also invest about 30 billion yen annually to help employees apply AI tools in their work and will also restructure its “human resources and organizational processes” to support the “AI first” strategy.

Technology companies such as Shopify and Duolingo It has made AI a core part of its internal operations as well, and Krafton may not be the only big gaming company to make major structural changes because of AI. Investors that Planning to take own EA “They are betting that AI-driven cost cuts will significantly boost EA’s profits in the coming years.” Financial Times I mentioned.