YouTube’s AI similarity detection tool searches for deepfakes of popular creators

Starting today, YouTube Partner Program creators will have access to a new AI detection feature that will allow them to find and report unauthorized uploads using their photos. As shown in This video is from YouTubeAfter verifying their identity, creators can review flagged videos in the Discover tab in YouTube Studio. If a video looks like unauthorized AI-generated content, creators can submit a request to have it removed.

The first wave of eligible creators were notified via email this morning, and the feature will be rolled out to more creators over the next few months. YouTube has warned early adopters not to enter Evidence of the feature In its current state of development, it “may show videos showing your actual face, not edited or synthetic versions,” like creator content clips. It works similarly to Content ID, which YouTube uses to detect copyrighted audio and video content.

YouTube originally It announced this feature last year Testing began in December Through a pilot program With talent represented by Creative Artists Agency (CAA). “Through this collaboration, many of the world’s most influential figures will have access to early-stage technology designed to identify and manage AI-generated content featuring their likeness, including their faces, on YouTube at scale,” a YouTube blog post said at the time.

YouTube and Google are among several tech companies pushing AI video creation and editing tools, and the similarity detection tool isn’t the only feature in development to handle AI-generated content on the platform. Last March, YouTube also went live Require creators to rate uploads Which includes content created or modified using artificial intelligence and has announced a strict policy around it AI generated music “Mimicates the artist’s unique singing or rapping voice.”