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Google Announce That Wednesday An artificial intelligence feature that allows users to try on clothes virtually Expanding to Australia, Canada and Japan. The tech giant also announced that the feature now allows users to try on shoes virtually.
The feature works by asking users to upload a photo to see what real clothes might look like on them. Now, users can visualize how different pairs of shoes will look on them.
To try on a pair of shoes virtually, users need to click on any product listing on Google, select the “Try It On” button, then add a full photo of themselves. After a few seconds, they will see the shoes from the list on a digital version of themselves. Users have the option to save the image or share it with others.
The launch comes two months after Google offered users the ability to try on clothes virtually using artificial intelligence. Although Google has already demonstrated virtual try-on technology before, previous features focused on displaying items on a variety of models’ bodies. With the new AI feature, the company has begun allowing users to try on clothes on a virtual version of their bodies.
Google is investing in the virtual experience space in other ways, too. In June, the tech giant launched A demo app called Doppl It uses artificial intelligence to visualize how different clothes might look on you.
While both the virtual try-on feature, which now includes shoes, and Doppl are powered by the same generative AI technology, Doppl is designed to allow shoppers to delve deeper into the virtual experience, helping them curate their personal style. Additionally, Doppl can create AI-generated videos so users can get a better idea of how an outfit will look on them in real life.
Google is not the only company launching virtual try-on technology, as is the case with both Amazon and Walmart Similar features introduced.