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dead Announce On Tuesday, a new Facebook algorithm update showed more videos with reels tailored to users’ preferences. The update includes features that give users greater control over the videos they see, AI-powered search suggestions, and new friend bubbles.
Facebook will make it easier for users to express their disinterest in these types of videos. They can now select “Not Interested” on a reel or comment tag, prompting the recommendation engine to adapt based on that feedback.
The Save feature has also been updated to make it easier to collect your favorite reels and posts in one place.
Changes may help address user Complaints About spam. Many users have expressed frustration with reels that are considered fraudulent, spammy, or filled with low-quality AI videos. Meta has invested heavily in AI, recently launching a short-form video feed called “Oscillations“Featuring only AI-generated content in the Meta AI app.
Additionally, the algorithm update aims to prioritize newer content. According to the company, it will offer users 50% more reels uploaded on the same day they swipe.
Facebook Reels will also feature AI-powered search suggestions. These suggestions will recommend queries to help users discover more content on topics they like, similar to the grayed-out suggestions found at the bottom of Tiktok videos.
Additionally, there will be new bubbles of friends on the reels and in the main feed so users can see which posts their friends have liked – similar to a feature on Instagram. Users can tap a bubble representing a friend’s profile picture to open a private message with them.