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To Wikihow, Google is both Tormentor and Savior. On Wednesday, when the search giant installed his defense in the continuous AD Tech Explies experience, the site reached Google.
Elizabeth Douglas, CEO of Wikihu, described how web sites are like “the end of the world Amnesty International.” Wikihow, a website that provides step -by -step advice, suffers from a new model in how to find information online. Thanks to the new artificial intelligence tools including AI Chatbots and Google Open OpeVIEWS in their search results pages, users via the web click on web sites less and less – and as a result, seeing ads and clicking on their sites as well.
Despite the role of Google in this shift, Douglas sees the AD Tech tools that you use from Google as a rock for its business. In the midst of the chaos of adaptation to the existential threat of artificial intelligence, Douglas witnessed that the Wikihu advertisement, which works with Google’s claim “is the stable part of my work at the present time”, even if the revenues of this work are decreased. To supplement the advertising work, Wikihow also has a content license deal with Google that Douglas said to make up 10 to 15 percent of its revenues – and its conditions do not prevent Google from training an overview of Amnesty International on the Wikihow pages. While government organizers seek to dismantle Google advertisements, Douglas is concerned that the process of forced disposal of one or both of them is a Google publisher advertising tools. One part of her work can disrupt the lights while determining how to adapt to the transformation of generations.
Judge Leoni Brincom is charged with imposing a solution that would re -compete for the two markets for the publisher’s advertising tools Google found illegally monopolizing. The Ministry of Justice says this must include the forced sale of ADX, the exchange of ads from Google, and perhaps also DFP, its ads management tool for publishers. Google has spent most of this week in the argument that it would provide new problems, including the possible hardship of customers. Douglas’s testimony showed the risk of smaller publishers – but also the role played by other Google products in creating pressure cook publishers in the first place.
This pressure cook is the trend towards “Google Zero“Or the point in which Google no longer indicates the search movement on third -party sites. The transfer traffic has decreased search for many publishers because Google has added features such as an artificial intelligence overview, which can have an impact on preventing users from clicking on the web that is likely to have obtained the information they need from Google. Landing of their sites. deny Which – which An artificial intelligence overview Users prevented uniformly from clicking on actual web sites, but he also told the court about the file “that”Al -network is already open to a rapid decrease(Later Correct deposit To clarify this, it means referring to open web display ads – the market for discussion in the case.)
Douglas may not be a fan of everything that Google does, or her illegal monopoly, but she told the court that the sabotage disintegration of her ads tools would add just another headache to publishers who already have a lot to their paintings. She does not have to focus her efforts to create a new system to provide advertisements or explore new problems instead of addressing existential threats to her business. She warned that the new buyer may not continue the high level of human support you receive from Google, and publishers may get less money, and that some alternatives to advertising technology are much less reliable than Google. She said that one of them did not pay the advertising revenues that were made through their tools before leaving the work.
But when the government began interrogating it to Douglas, it became clear that it was not aware of some of the ways the court had already found Google. She hurt publishers like her. This is not completely unexpected – Google anti -competition behavior was buried in complex technical auctions that occur in second fractures to serve ads on publisher sites. Douglas was not aware that Google was an average charge through the ADX, which found the court higher than it was in a competitive market, because Wikihow only sees the net price at the end of the auction.
Douglas is concerned that if ADX is no longer part of Google, he will not be able to bring her a unique source of demand, instead of the same overcoming requests. But she did not realize that the source of this unique request – the Google Special Advertising Network – was unique by Google to form an illegal tie between the publisher products that eventually harmed publishers.
For Wikihow, Google may be one of the basic engines for its existential trade threat. It is also a friendly account manager, making sure that the technology behind the decreasing revenue source is intended.