Spotify will now allow free users to choose and operate tracks

After that The long -awaited launch From the missing broadcast of paid subscribers, Spotify upgrade its service to free users as well. On Monday, the company announced that free users worldwide will now be able to search and play any song they want or play a song shared by a friend or artist who follows him on social media.

The company calls the new features “Pick & Play”, “Search & Play” and “Share & Play”, respectively. With the previous, free users can reach Spotify to choose and play any song they want, or they can even search for a specific song and play it.

The latter, “Share & Play”, can encourage free users to open Spotify when they encounter music on social media. For example, Instagram provides users’ participation Spotify stories with sound It is allowed for users Sharing music on Instagram notes.

Previously, free users can mix songs with limited skipping on mobile devices.

Spotify says that new features will appear worldwide for free users, but there are still some restrictions that excellent users will not face.

In recent months, Spotify advertising has been struggling, as CEO Daniel Ek told investors that the company was “moving very slowly” on this front. The banner wants advertising revenues to make up 20 % of its total revenue, but it has It grew to only 11 % from June. By adding new free features, Spotify can enhance participation between free users base, which will then be exposed to more ads.

Spotify says that other features, such as their support Without losingand Amnesty International Operating ListsAnd mixIt will remain only distinguished offers, while others like others have been launched recently Messages And the personal employment menu The day menuAvailable to global users, will extend both free and paid experiences, as they were before.

The free users of the company are the largest part of the user base. Among the 696 million people’s active users in the last quarter, 433 million customers supported advertising. In addition, there were 276 million subscribers in the quarter.