Mita to stop selling political advertisements in the European Union from October

In response to the European Union for Political Advertising, Mita said on Friday that it would stop selling and showing political advertisements in the European Union as of October.

Calling for “non -applicable” legislation requirements, technology giant He wrote in a blog post That the law is called Transparency and targeting political advertisements (TTPA) provides “great and severe obligations towards our operations and systems that create an inaccurate level of complexity and the legal uncertainty of advertisers and platforms operating in the European Union.”

It is adopted by the European Commission in 2024, TTPA obliges companies that sell ads to clear political advertisements clearly; Providing information about the shepherd, election or referendum that concerns them, the cost of the advertisement, and what are the targeting mechanisms that have been used.

The law also requires that the data collected to serve political ads only if a person or entity gives his approval to use the political declaration, and prohibits the use of some types of personal data, such as information that can reveal racist or ethnic origin or political opinions, from using the skirt.

However, these requirements seem too much for the dead, which derives the vast majority of its revenues from the advertisement. The company said that it had consulted with the European Union on a large scale, but it reached the conclusion that it would have to either change its services to provide an advertising service “that does not work for advertisers or users”, or stop providing these ads completely.

“Once again, we see organizational obligations that effectively remove popular products and services from the market, which reduces choice and competition,” Meta books.

Google, another advertising giant as well He said He will stop selling political advertisements in the European Union by October, which sparked similar points, on the pretext that the law brings great operational challenges and legal uncertainty.

This is the latest series of European Union and major technology as the bloc tries to curb the effect of these platforms and strength. Technology companies were Fight AI Law of the European UnionTo enforce it Competition rulesand Organizing advertising trackingAnd more.