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Google AI, which is a summary of artificial intelligence that appears at the top of the search results for certain types of queries, is unlikely to lead to clicks of sites, according to a report from Pio Research Tuesday.
The study is based on data from 900 adults who have shared their browsing data with PEW. Based on the results of the study, when AI -AIO – in the search, users were less likely to click on links compared to inquiries that did not generate artificial intelligence summaries.
Pew took data from March and monitored URLs that were visited on a tracking device. I used a third -party bleeding service to run the same search and collect all the texts that appeared on the Google Search page, including links and summaries created from artificial intelligence. Of the 68,879 unique searches, 12,593 AIO, or about 18 %. After that, Pio, who visited URL, looked after the user made a query to analyze the place where people finally click: Leave Google to browse a different location or complete the browsing session completely.
PEW found that when AIO appeared in the search, users click on a traditional link in Google’s search (not in an artificial intelligence overview) 8 % of time, but when AIO did not appear, the click rate jumped to 15 %. Interestingly, Pew found only 1 % of searches led to clicking on users on the links in AIO summary.
“The goal of our study is to gain a better understanding of how people confront and interact with the research summaries created by artificial intelligence,” Athens Xiapakis, an computer social science analyst that worked in the study told CNET in a statement. “This analysis is a snapshot of what real Google users do in their daily browsing.”
When AIO appears, nearly two -thirds of users jumped to a different location or close the Google search page completely, indicating that the results created of artificial intelligence meet the needs of the search for users. Interestingly, AIOS of Google tends to cite Wikipedia, Reddit and YouTube frequently, representing 15 % of the sources in the abstracts of artificial intelligence that PEW looked at. Government sources are also high in AIO, with 6 % of the sources associated with an artificial intelligence overview that PEW has examined. This may be because Wikipedia and government sources are not profitable, and they do not have the same demands of the publisher and are considered trustworthy. Google also owns YouTube, which ends pushing traffic to one of its basic products online. And Google did ink a The AI deal was reported by millions of dollars With Reddit this year to use its data to train artificial intelligence. Reddit also gained an increase in Google Research In the past few years.
Thanks to artificial intelligence, people search habits also change. Instead of searching through keywords, more people are looking for complete intent and sentences. In cases of longer search inquiries, it often led to AIO.
“People are attracted to the experiences of Amnesty International, and the features of artificial intelligence are able to ask people more questions, creating new opportunities for people to communicate with web sites,” a Google spokesman said in a statement. “This study uses a defective methodology and perverted querySet that does not represent the search movement. We are constantly directing billions of clicks to web sites daily and we haven’t noticed large drops in the total traffic as proposed.”
The publishing industry faces the main winds with It falls into the online traffic. 2025 It has already become a brutal year for the press, with the demobilization of workers in CNNand Vox mediaand HuffPostand Times and NBC. It was nearly 10,000 journalists It has been demobilized in the past three years, according to To Niman’s reports. Online publishers are also highly dependent on Google’s traffic search, which controls nearly 90 % of the global Internet search market, according to Globalstats. A judge announced that Google was working Illegal monopoly in online search last yearA federal court announced earlier this year that year Google ads online is also an illegal monopoly.
Abstracts created by artificial intelligence at the top of Google It was blamed on it Partially for the recent emerging disorders of publishers on the Internet, although it was difficult to prove this categorically, because Google does not provide clear data about the traffic that comes across the AIOS in the search control unit, the back interface for sites to see Google search standards. Google has argued in the past that although traffic in search movement has decreased, an artificial intelligence overview brings “High -quality clicks“In the sense of those who have higher research intentions tend to stay on sites for a longer period. Google has not provided any data to support this.