Netflix begins using Genai in its shows and films

Developing companies video Amnesty International Models and tools You often talk about working with Hollywood Studios to make some workflow flows possible. On Thursday, Netflix said she started using artificial intelligence in movies and shows that she produces it.

Speaking in the post -accurate collective call to the company, Ted Sarandos, Ted Sarandus, said the platform has “the first final shots of Genai on the screen” at the Argentine show called “El Atonata”. He pointed out that the interior production group for Netflix cooperated with producers to use artificial intelligence to create a scene of a collapse building.

Us using artificial intelligence, the scene has been completed 10 times faster than it was with traditional visual influence tools, and that it costs less.

“We are still convinced that artificial intelligence represents an incredible opportunity to help creators to make better movies and series, not just cheaper. There are creators tools that Amnesty International works. So this is true people who do real work with better tools.

Co-COO GREG PEERS said Netflix uses Gen AI in other areas as well, including customization, research and advertisements, and that the company aims to offer interactive ads in the second half of this year. Earlier this year, the company published Research that supports artificial intelligence.

In the second quarter, Netflix recorded revenues of 11.08 billion dollars, 16 % over the previous year, and earned $ 3.13 billion. He pointed out that the users saw more than 95 billion hours of content in the first half of 2025, as non -English titles represent a third of all their views.