Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Netflix says it is on the right path to clarify its advertising revenues this year as the company continues to build its advertising technology platform. The broadcast giant shared news as part of Results of the second quarter profits It was released on Thursday, which revealed that Netflix achieved the revenues of $ 11.08 billion in the past few months, which represents a 16 percent increase on an annual basis.
In addition to its profit report, Netflix It also released the scenes data In the first half of 2025, Netflix says that users have seen 95 billion hours on Netflix at this time, with Teenager The graph is at the top of the most viewed series with 145 million views, followed Squid game Chapters 2 and 3. Mrs. Rachelthe A popular offer for young children who grew up On YouTube, he also performed the list, ranked seventh.
During, Return at work It was the most viewed movie in the first half of the year, as it collected 165 million views, with Straw and Life List Take the following sites. Animation movie K-pop the devil of fishermen It has also reached 37 million views in weeks since the June version. The broadcasting service says that nearly half of the views of Netflix’s origins in the list came from the titles that first appeared in 2023 or before, like that Ozark and Orange is the new black.
In her message to investors, Netflix says that the internal advertising technology platform “Foundation” for its advertising strategy, and will allow the service to provide a better measurement, targeting improved ads, and new formats. The company started testing the advertising technology platform last year, and since then it has been put up to all markets where the advertising Netflix plan is available.
Netflix does not say how you plan to maintain its advertising revenues, but one of the ways chosen by the competitors is to show more ads. after Impose supported flow On its current members last year, Amazon Prime Video has since has doubled the number of ads it shows during the flows, according to Report from Adweek. HBO Max Support page I was monitored before PCWorld It also revealed that it has increased ads on the basic layer of the service.
In May, Netflix revealed that the advertisement -backed layer It reaches more than 94 million users. It also disturbs new advertising formats, including those that appear when you stop what you see. During a profit call on Thursday, Co-Co-Co-CO-COO GREG PEERS confirmed that the company will launch interactive ads in the “second half” of 2025.
Netflix Its prices were raised in JanuaryWith her advertising plan, ranging from $ 6.99 to $ 7.99 per month, and the cheapest of the commercial free plan ranging from $ 15.49 to $ 17.99 per month. Also service I started going out Reooring her main page on TV in May, which she says has reached about 50 percent of customers. “With the passage of time, we expect this redesigned experience – along with our new responsibilities that update the ranks in real time – our members are more easily easily to find shows, movies, live events and games they want to watch and play,” writes Netflix in its letter to investors.
As of this April profit reportNetflix has Reports How many subscribers add each quarter. Instead, the sign highlights other revenue drivers for business, such as advertising.