After collecting more than 3 million dollars, the famous VC ami colé brand closes

Diarhrha N’diaye-Mbaye, one of the first number of black women who raised more than a million dollars in the investment capital, announced on Thursday that the BEAUTY COLé, which won the award, Ami Colé.

Ami Colé creates makeup for those who have darker skin colors, as these consumers often struggle to find makeup that matches their skin tone. It was launched in 2021, and it was sold through Sephora, and it became a favorite among celebrities among the likes of singer Kelly Roland and actress Mendy Caling. But the four -year -old company will now officially close it in September.

N’diaye-Mbaye wrote about its decision to close The company in “The Cut” Saying: “After looking at every option, it became clear that continuing this current market was not sustainable.” Its company raised more than $ 3 million of investment capital, according to Pitchbook, with support from G9 Ventures, Gritcroft and Malak investors Hannah Bronfman And “The Cut” is the editor-in-chief of Lindsay peoples-wagner.

Ami Colé did not immediately respond to our request for comment.

Ami Colé, like many black startups launched after the death of George Floyd, independent waves of investors and companies looking to pour money to support more products and initiatives that touched on diversity, fairness and inclusion.

N’Diaye-Mbaye hinted that one of the problems was tension between investor expectations from the retail trade of consumers. While it has loyal customers, its rapid growth in the country means pressure from investors. But her brand fought to compete with large companies with deeper pockets, although a large part of its marketing budget is poured. Ami Colé faced a rise and decline in production in retail sales: one week sells directly, and another does not move a unit.

“Instead of focusing on the healthy and sustainable future of the company and meeting the needs of the base of our loyal fans, I installed a mood wave of investor evaluation – some of whom seemed to have a position towards stocks and” betting on totalitarianism “that changed its tune a lot, to what it appeared in 2020,” she wrote.

The strain comes as a project financing for Black founders have achieved the lowest multi -year level In a political climate he has Densing anything is seen as dei. N’Diaye-Mbaye ended her advertisement by saying that although this chapter in her life was ending, her work was not done.

She said, “I still believe in beauty – at every level – and I look forward to discovering what will happen next.”