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Publisia feel anxious Low traffic from GoogleThe search giant began to launch artificial intelligence summaries in Discover, and feed the main news within the Google Search app on iOS and Android. Now, instead of seeing a headline of a major post, users will see the slogans of multiple news publishers in the upper left corner, followed by a summary created from artificial intelligence that cited these sources.
The application warns that these summaries are created with artificial intelligence, “which can make mistakes.”
The feature has not yet appeared for all news stories in the Google app, indicating that this change is still a test. (Google was asked to comment on the run -off, but he did not respond
In addition to summaries, Google tried to try other ways to provide news in Discover. Although there is no sign that it is supported by artificial intelligence, Some stories will include a set of lead points Under the title or will be collected with similar news.
For example, a story about President Trump’s deal also included links to other stories about Trump’s latest actions. Meanwhile, a story from The Ice About Washington Post was followed by bullets that summarize the content of the story.
The update comes to the research application when a number of publishers were trying artificial intelligence on their own sites, including Wall Street Journal, Yahooand Bloombergand USA todayAnd others. Startups, also, have entered this event, as is the case with Partious, news reader This is not used by Amnesty International not only to summarize stories, but also allows users to see different aspects or ask follow -up questions to better understand the subject covered.
Despite these experiments, there is a task Anxiety in the publishing industry On how the transformation of artificial intelligence affects the movement of site traffic and referrals. With features such as Google’s AI’s Overview and Artificial Intelligence mode, users on a web site are no longer directly to get answers to their search quotes-they can automatically summarize or share a facade similar to Chatbot. Outside Google, this direction appears itself via other AI applications, such as ChatGPT or Perplexity.
Recently, Google tried to please publishers LaunchIt is a feature that allows publishers to generate revenues that exceed the options that depend on traffic, such as ads. With Productwall, publishers who use Google Ad Manager can experience different ways to provide access to their content, such as Micropayments or make users to regenerate, subscribe to newsletters, watch ads, and more.
But for many publishers, these tools come too late, as traffic is already sharp.
story Economic Notice this week that the search movement around the world decreased by 15 % on an annual basis from June, noting data from Market Intelligence Company similar.
Previous data from the company I also found it The number of news searches on the web that leads to the lack of clicks to the electronic web sites from 56 % in May 2024, when an artificial intelligence overview was launched, to approximately 69 % as of May 2025. Organic traffic also decreased, as it decreased from more than 2.3 billion visits at its peak in the middle of 2024 to less than 1.7 billion, and this has not been done.
Amid this shift, Google Discover is still a source of clicks, even with the decrease in the traffic from Google Search. But this may not be the case if artificial intelligence summaries appear wider within the Google app.