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Carl Pei LED Electronics Manufction Company OnePlus From being a multiple brand for technology lovers who offer reasonable phones to one that produces multiple lines of devices, including the main phones that challenge Samsung and Apple. He runs a similar playing book with nothingIt is an emerging company for the project -backed devices, which was supported, which just launched its ambitious devices, phone (3), earlier this month. The phone, at 799 dollars, aims to compete with the devices of Samsung and Apple.
While OnePlus focused on providing value specifications and expertise for money in its early days, nothing focused on design and programs as a distinction to highlight other phones. The startup produces striking devices with a transparent design that attracts attention.
As my former colleague at Techcrunch Brian Hitter said nothing Phone (1) was greatAnd The phone (2) was a strong medium device while maintaining modernity. Phone (3), while maintaining a transparent design spirit, It calls mixed Emotions Towards its design.
The phone has a lot of asymmetric elements on its back, including a strange camera unit. If you look at the internet reactions, some people have liked it because it is not like other phones, while some hate it. If you can overcome asymmetric arrangement, you may like the device.
Nothing also took the LED Glyph arrangement that was prominent in previous phones. Make this arrangement devices that stand out more when they are lighting to indicate an incoming call or a message. Over the years, the company has made more customization, allowing you to set different patterns of different contacts. It even created SDK for developers, which did not take off.

With the phone (3) the LED arrangement is replaced by the Glyph matrix, which is a second screen in the form of a circle in the upper right corner to view more information. It can display basic information such as time and battery level when pressing the button on the back.
The company also included small applications such as the bottle rotating, timing watch, rocks, paper and scissors. This is more than the fun way you may use to show your phone.

The second screen on the device is not a new concept, and the problem of having to the heart of the phone does not solve the message. You can set expressive symbols for a contact, but only tells you that you received a message from this contact, but it does not tell you what it is. So you have to run your phone anyway. Is the matrix cold? Type of. Is it useful? Not much yet.
The company invites developers to create tools for that, which can improve things if there is adoption.
The company uses a Snapdragon 8S Gen 4 processor, built on 4 nm brown, which is a step below Snapdragon 8 Elite used in Galaxy S25, OnePlus 13 and Xiaomi 15 Ultra. However, in your daily use, it will not matter much.
The device also includes a 6.67 -inch AMOLED screen with a resolution of 1.5 kg, protected Gorilla Glass 7I Instead of the strongest Gorilla Glass Vikos. The screen is bright and has burned colors. Although it supports HDR for YouTube, anything did not say that Netflix did not rid her devices to run HDR content.
The phone (3) contains three 50 -megapixel cameras for different purposes. The main camera has a 1/1.3 -inch sensor, which is 20 % larger than the phone (2), at the AF/1.68 hole; Lens Periscope Telepso Zoom 3x, 6 x sensor, 60x Zoom with Ai Super ResOOM; The lens around the world is available in the 114 -degree vision field. There is also a 50 -megapixel personal camera with F/2.2 slot.
Although nothing claims that this phone is the “real pioneer”, it has achieved the higher -level devices such as iPhone and Samsung Galaxy, a distinctive camera quality with years of work. There is no phone (3) taking good pictures, but the accuracy of the colors needs to work to match other major phones. In addition, if the lighting is not perfect, the phone has produced broken shades and the most prominent excessive events in the dark or bright areas of the images.















The phone has a 5150mAh battery for international versions, which is good enough to continue the day of moderate to heavy use. You can charge the device by charging 65W wireless and charging 15W wireless.
Nothing, not for the first time, the customizable devices key is called the primary key with the Nother Phone 3A and 3A Pro. This key is pronounced to the new pioneer and opens the Nothing Space app, which allows you to save screen clips with notes. But it is strange that you can not only save notes.

The company is also the first in the basic search, which doubles as a search for the Internet and the web using artificial intelligence.
You can search for files and events by writing in keywords, or you can also ask a query like “Who wins Wimbledon in 2024?” Then press the artificial intelligence button for the surface web results using Google’s Gemini models. This is closer to Apple Merging Chatgpt with Siri to search the web for some queries.

The phone also gets a meeting note transformer, which records your meeting and also summarizes the main points. You can run this by keeping the key key and stirring the phone. You can double pressure on the primary key to record a sound excerpt with copies. However, users do not have a way to reach these recordings and texts outside the Noteing phone, unless they export them explicitly.
In chatting with Techcrunch, PEI CEO said that the smartphone is the best way to distribute artificial intelligence and that the company wants to make artificial intelligence features useful for users.
He said: “We must really focus on building things (artificial intelligence features) useful (for the end users) and not only we call our phones” nothing Amnesty International “with some images generating and calling them a day.” ((We are thinking about) How can we really benefit from this new technology to help people. The idea is not to compete with people or take their jobs far away. How do we help people become better and more creative? ”
Although this ambition is good, the collection of features is nothing, which also includes a behavior -working wallpaper generation tool, in line with other phone makers.
Nothing makes the phone available Through its website and the Amazon in the United States. In Canada, it is a partnership with Best Buy.
At $ 799, the device competes directly with Samsung Galaxy S25, Google Pixel 9 and iPhone 16. Due to its lack of display through the wireless carrier packages, the phone still aims to buy unlawful phones and search for alternatives to Samsung, Apple and Google.
In India, the company’s largest market, it is a different story because the phone starts from $ 79,999. Although the company offers discounts and exchanges, the prices are equal with or higher than the iPhone 16 and Galaxy 25, depending on the seller. Initial reactions on social media indicated that customers have found a high price, which may affect the company’s sales.
Nothing has taken it upon him to challenge the Samsung and Apple in the world, but for the moment, instead of direct competition, the phone is a good alternative and cheaper for these devices.