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Last March, air France hosted a special event at the upscale Ritz Paris Hotel at the Vendôme in the heart of the luxurious city. The airline built a wide -ranging model again The first fir category compartment And the treatment of travel journalists like its most valuable clients.
The new cabin was classic and elegant, and it is an exhibition of an aesthetic Air France. Matteo Renissio, founder of the Italian Flight Club site, who was present, launched, similar to Haute Couture. Each first -class suite has a separate chair, bed, five windows, sound and light -sighted curtains and 32 -inch high -resolution screens. At the end of the presentation, the guests got a gift: the same promotion group, where Jacquemus will get advanced pajamas in the airline.
This individual group is a small part of a larger batch, increasingly aggressive by major global airlines such as Air France, Singapore Airlines, Emirates, British Airways and others to attract desired travelers and spending. These groups are strong marketing tools, which have been widely discussed online (see: The comfort of the Tijook groupCollected by enthusiasts and sometimes sold on EBay. We call it the comfort set.
The utilitarian days have come from tooth groups and foam ear plug. In their oblique families or special centuries, excellent guests are received in both the first layer and men today with a group worthy of the Oscars’ gift bag. These are defined by cooperation with pioneering luxury brands. UAE groups of first -class are characterized by BYDo skin care products, with ink on the face, creamy eye and even sleep oil. Singapore offers its LE LABO bags filled with plant products. ANA, the largest airline in Japan, cooperates with Ettinger and Sensai Cosmetics for first -class offers, while British Airways works with White Companyy for the preferential and Memperley London for a comfort bag.
Sometimes the same bag is what can be collected. Made of the first -class collections by the Delta by TUMI, Qatar by the Italian luggage maker BRIC’s and Eva Air’s By Rimowa.
This airlines battle occurs to provide the best bag in the context of climbing the business degree and falling even recently a first-class travel. Starting from the early first decade of the twentieth century, many airlines have turned away from a first -class cabin, in favor of sections of the largest business category that provides an increasingly luxurious experience, as it has become the sparkling seats. Some airlines, especially in the United States, have completely canceled their first -class sections. The economic reason was: business travelers account Only about 12 percent of passengers, but they can generate up to 75 percent of the airline’s profits.
However, in the past few years, high -end airlines began to re -invest in the first class, betting on ignoring a small but influential market for elite travelers. The world -class availability has reduced to about 1 percent of the total seats, according to Cirium Airlines, but the airlines that still provide their cabinets are more exclusive than ever. All France, Qatar and the UAE flights have launched, or plan to launch new privacy, space and luxury. Think of serving a driver to and from the airport, special wings with doors, unlimited caviar, and even a double family for couples. The goal is not always a direct profit but the strong awareness of the brand.