Google’s artificial intelligence mode changes how to search. So what is this?

There is a new tab in your Google search bar, similar to a lot like Broadcast From the traditional search engine.

Google started Artificial intelligence mode test earlier this year And he announced the full work in I/O developer conference. in May. that it Available now For all English users in the United States over the age of 13 (and work space and users over the age of 18).

To celebrate, I promoted Google with Animation On the main Google page on July 1, with the company New logo Inviting users to explain the status of artificial intelligence.

Mode AI uses a dedicated version of the AI ​​Gemini model to give the conversation responses and withdraw information from a variety of sources.

Read more: Google I/O 2025 Liveblog: Gemini Ai, Android XR, Spotlight on artificial intelligence and more

At the I/O Conference last year, I presented Google An artificial intelligence overviewWhich pushed a major shift in Google search and in the Internet information environment as a whole. Mode AI is a deeper and more similar experience in the search bar.

“The artificial intelligence situation is the place where we will first come our border capabilities to search,” said CEO Sondar Bishy.

What is there in Google’s artificial intelligence mode?

There is an artificial intelligence mode as an additional tab on the regular search bar and a new function in the search results. You can also access it directly in This is the URL title.

Google said that the artificial intelligence mode uses the “query fan technology” to better break your search question, including the ability to identify and process multiple searches simultaneously.

Google said at I/O she expects to integrate artificial intelligence position with other Google applications, which means that the artificial intelligence model will be able to get a context on your search operations of information in your email or calendar. If you request a restaurant in a city you visit, for example, it may suggest places close to your reservations. Google says you can always separate it from your personal applications.

Google said that the deep search function will be able to look at hundreds of different searches and use an artificial intelligence thinking model to provide an in -depth response and a question within a few minutes.

Includes other artificial intelligence features shopping. The tool allows you to speak a conversation to narrow the products and even Try almost on clothes. For mathematical questions and financing, artificial intelligence mode will be able to create charts based on complex data groups. This feature is expected this summer.

How the research changes

The new artificial intelligence mode comes at a time when large language models turn how people get online information. Questions have become more updated. You are no longer looking for “the best gift of Father’s Day”. Instead, you may go to Chatbot and say: “I am looking for a gift of Father’s Day. My father loves Roman history, puzzles and wooden crafts.” You will then get a more detailed and conversation response, instead of just a set of links that have similar words in it.

Elizabeth Reed, Vice President and Google Research President, said that the users who come to Google Search ask longer and more difficult questions, and ask more questions. Gen AI merging is one of the ways to treat it.

“This is the future of Google’s research, a research that goes beyond information to intelligence,” she said.

While an artificial intelligence overview of the first time brought this type of technology to the main search results page, artificial intelligence mode is more merge.

And if you are thinking that you can avoid these AI features for a little longer by sticking to standard research, think again. What begins with artificial intelligence mode may be everywhere soon.

“Over time, we will graduate from many advanced features and capabilities in AI Mode directly in the basic search experience,” said Reed.

Is artificial intelligence mode the future of research?

The artificial intelligence mode of chat may be useful for some search queries, but it is not appropriate for everything. Eugene Levin, President of the Marketing Tools Company and senior economic officials, Semrush, is skeptical that the artificial intelligence tool is suitable for every search process.

Levin told me: “I think the percentage of people who want to use the artificial intelligence mode is very risk for everything will be surprisingly low,” Levin told me. “I now think you have a lot of analysts who say this is the future, there is nothing but artificial intelligence to move forward, and I think this is not what will happen.”

Instead, Levin believes that AI’s position is a specific tool that can handle a specific type of research. Complex questions that may require many follow -up questions may work well in an approach similar to chatting. But if you are just looking for a specific page, supplier or basic facts about something like the movie, the standard search engine may provide faster results.

Levin said this type of searches collapse – people who use Gen AI for one type of query and a standard search engine for another – is already clear among heavy users of search jobs in Chatgpt. For certain types of questions, such as finding financial information, heavy chatGPT users are likely to resort to Google’s search instead of asking them to Chatbots.

“Basically, there are different types of questions,” he said. “For each kind of questions, there is the best user interface, user experience.”