Meta adds commercial audio contact to WhatsApp, and explores self -powered arrests

WhatsApp adds more artificial intelligence features to her business suite. The company announced on Tuesday that it provides large companies’ ability to reach customers through voice calls, which will allow the application to explore the use of AI’s audio agents.

The company is also looking to use artificial intelligence to recommend products for users.

WhatsApp business, which has ended 200 million monthly usersHe was a noticeable revenue driver for Meta, as executive officials noticed In the past few quarterly Profit calls. The company earns funds through its ads and take traders for the features of messaging on the platform.

Although the company does not impose fees on AI’s features at the present time, there is a possibility that you will put a price on that after achieving the range.

Today, small business accounts can already chat with customers on VOICE on WhatsApp, but larger business accounts have not yet been able. In the next few weeks, large companies will be able to reach this feature via API. This will allow customers to make audio calls for companies and allow companies to contact customers. (The latter was not available During previous tests Last year, but now.)

WhatsApp said that he will soon add a way to customers to send and receive voice messages from companies as well.

By enabling vocal pipelines, companies can create an enabled sound agent from AI by starting up as Vapi, ElevenLabs, Coval or Vocal To run their customer service on WhatsApp.

In addition, and The advantage of supporting the chat -based customer and communicating with artificial intelligence This test began last year to be expanded now to more merchants in Mexico.

In addition, WhatsApp looks forward to AI for the product recommendations on the merchant site.

Today, there numerous Adventure supported Emerging companies Which uses artificial intelligence to provide the products of the products intended for sellers. Likewise, Meta said after a recommendation or initial conversation, AI can answer follow -up questions or submit updates via WhatsApp.

Updates are launched from business customers with the general version and will reach the base of the wider users in the coming weeks.