FTC Trump agrees to integrate omnicom – with a gift for X.

The Federal Trade Committee for all Republicans has agreed to agree to a $ 13.5 billion inclusion process if it contains a prohibition on directing dollars in advertising away from platforms or publishers on the basis of “political or ideological views”. Which was I mentioned before New York Times Earlier this month, it would prevent the AD OMNICOM giant from avoiding wholesaler, such as X based on their political views without explicit directive from its advertisers. x Missing in 2023 After applying ads alongside pro -Nazi content.

on monday, The agency published an approval of a proposal She says she will say “solution to friction concerns” on omnicom’s acquisition of Interpublic, which she says is “the third and fourth largest advertising agencies to buy media in the United States”, according to the proposed conditions, the newly submitted company cannot direct or spend advertisers on any political platform for this site or those that may be operated alongside. Advertisers who work with omnicom can still ask the media purchase agency to avoid some publishers based on political views.

FTC usually puts conditions on companies that seek to integrate through approval orders to prevent anti -competition effects, but this unusual ruling addresses a certain complaint from the Republic of Congress and the former “Buddy First Buddy” Elon Musk, whose company X (previously) has claimed the advertisers participating in “Illegal boycott” By withdrawing ads from the platform in the wake of the reports on the right -wing content and promoting special musk Anti -Semitic plots. FTC investigates Media Outlet Matters to encourage advertisers to drop X; Media issues Prosecut in response today.

One of the main goals of Musk was the global alliance of the responsible media (GARM), a voluntary initiative organized by the World Federation of advertisers that helped companies avoid content against illegal or unhealthy content. ”Jarm. It has been resolved Because of limited resources in the wake of the anti -monopoly suit from X.

FTC Garm is mentioned in complaint Against OMNICOM MERGER, saying that allowing two main companies to integrate may have a similar impact … “With fewer major competitors in the media purchase services industry as a result of acquisition, the remaining competitors have less obstacles to coordinating ads, observing each other, and punishing each other for the measures that harm them collectively.”

Its Supreme Court Previously protecting the right to boycott. But in a statement, Republican President Andrew Ferguson claimed that the ruling would not violate the rights of the first amendment of the advertisers. “The decree is making great efforts to avoid interfering in the free and regular training course between marketing companies and their customers,” says Ferguson. “You may choose omnicom-IPG with what you do and follow any legal instructions from its customers about a place and how to announce. No one will have to appear his brand or their ads appear in places and the content they do not want.”

However, this matter says that omnicom cannot maintain any policy “refuses to deal with advertisers based on political or ideological views” or “directing advertising spending to advertisers based on the views of the political or ideological media publisher.”

The proposed order was approved by Ferguson and Commissioner Melissa Hollywyuk, where Commissioner Mark Midour was retracted. President Donald Trump formerly I tried to expel the Democratic Commissioners at the agency He has not yet nominated new things, leaving the party agency and the second is usually in the hands of three Republicans.