Netflix will broadcast traditional TV channels within its application in France

Starting in the summer of 2026, Netflix subscribers in France will be able to watch the TV content commercially “without leaving the service.” Broadcast giant It announced a distribution deal with the French media group TF1 Group To make free direct TV channels from TF1 and TF1 content in addition to the demand is available for French Netflix users as part of the current subscription plan.

“This is a unique partnership that plays our strengths in giving fans the best entertainment along with the best discovery experience,” Netflix CEO Greg Pitles said in a statement. “Through cooperation with the leading broadcaster in France, we will provide French consumers more reasons to come to Netflix every day and stay with us for all entertainment.”

The French subscribers in Netflix will enable watching main live sports matches and text drama such as Bruklindy and EricaSoap opera is like Tomorrow we belong to us, And not common offers like Sound. Financial details have not been revealed, but for Netflix, this deal may also contribute to a legal condition Invest part of its French revenues In French content. Netflix began to experience a TV feature in France in 2020 called “Direct” This broadcasting schedule for shows, but TF1 partnership is the first deal to host channels from a third party network.

The partnership can be compared to CBS resulting Netflix grants in the United States, or ITV in the United Kingdom. It is important because the TF1 network has about 24 percent of the French linear TV market – higher than the local American market share of NBC, CBS, ABC or Fox.

With more consumers turning from traditional TV to the content on demand, the Netflix TF1 partnership can pave the way for similar deals to help struggle networks that enhance their fans by getting rid of the broadcasting services that they jump to.

In this announcement, the CEO of TF1 Group Rodolphe Belmer said: “With viewing habits turning to increased consumption on demand and increasing audience fragmentation, this unprecedented alliance will enable its outstanding content to reach unparalleled masses and cancel the new arrival of advertisers within an ecological system that perfectly complements TF1 Platform.”