As for Amazon, it maintains the peak day 2025 on July 8-11

Amazon revealed that 2025 on 2025 From 8 to 11 JulyExtending the annual sale event to four days this year.

Amazon notes that consumers will be able to shop for “food and snacks for summer gatherings to improve homes, return to school, discover health care, family favorite games, best -selling books, pets, and even distinctive and luxurious symbols.”

For the first time, Amazon will offer “big deals today”, which are daily drops under the title feature of limited time deals.

The peak day was success last year, as American consumers It spent 14.2 billion dollars In the sales event, according to To Adobe Analytics. The figure represents a leap of 11 % of a total of $ 2023, at a value of $ 12.7 billion.

The news comes a few months after the e -commerce giant said Once again in April It will restore the annual sales event despite the definitions.