Pinterest tests the artificial intelligence feature that allows advertisers to convert their catalogs into common groups

Pinterest experiences “automatic bombs”, which is an AI feature that allows advertisers to quickly convert their product catalog Declare this week.

The new feature is designed to facilitate access to advertisers while saving time and creative resources.

The company notes that the pictorial is one of the most popular and attractive content among GEN Z users, with more than tens of millions of formulations created on the platform. In early tests, Pinterest found that users saved automatic bombs at a rate of twice the standard product pins rate.

Automatic bombs work by collecting the producer’s pictures together in a park visible content based on things such as outfit ideas, user participation and similar products and user save. For example, the feature may combine together clothes that make up elegant clothes that depend on the current appearance. Or, it may create a new collection similar to the current adjacent classifications that have witnessed a strong user participation.

In addition, the feature may choose similar products and assemble them together in a group. In another case, automatic bombs may create an assembled that includes products similar to those that users saved on their paintings.

“The automatic hers Amtest ADS LABS was born last year, as we create new AI products that help brands to stay at the top of the curve,” said Julie Towns, Vice President of Pinterest Product Marketing and Operations, in a curve. advertisement. “Automatic bombs is an exciting leap that Magic International to convert how to convert brands on its products index into a new creativity that resonates with the Gen Z and beyond.”

Pinterest has also announced that it is updating the “Trends” tool to help advertisers better understand and predict what users are planning to buy after that. The updated tool will take advantage of ideas about what users provide and organize and shop.